


Google Ads Account Hierarchy | Adwords Account Structure Template
Google Ads Account Limits Campaign and ad group limits 10,000 campaigns per account (includes active and paused)20,000 ad groups per campaign20,000 ad group targeting items per ad group (such as keywords, placements, and audience lists) Ad limits 300 image/gallery ads per ad group50 active text and non-image/gallery ads per ad group4 million ads per account (includes active and paused)3 responsive ads per ad group Targeting limits 5 million ad group targeting items per account (such as keywords, placements, and audience lists)1 million campaign targeting items per account (such as location targets and campaign-level negative keywords)10,500 location targets per campaign, targeted and excluded, including up to 500 proximity targets per campaign20 shared placement exclusion lists per account, with a maximum of 65,000 exclusions per list65,000 account-level placement exclusions per account (separate from your…